Something old, something new, something blended, something blue. . . or yellow. . . or mauve. . . or "just like this chip off my bedroom wall."
Remember when you could drive right up to the front door of your favorite store and walk in? When the man behind the counter knew your name, or at least he did by the time he walked out to your car carrying your paint for you? Well, that's not only something old, it's something that's once again new in these days of trudging a quarter-mile from your car only to walk another thousand yards or so to find what you want and then wait for someone who was stacking fertilizer yesterday to help you find it. Oh, and hope the paint can has the right barcode so that you can gather up your purchases and trudge back out to the north forty of what used to be a cotton field to load those purchases into your car.
A local family-owned business since Fred Huber, a chemist, began manufacturing his own brand of paint in 1972 on Fulton Street, Caddo Paint Company has kept the best of what's old – personal service; kept up with the latest in technology--computer-matched paint (but son Brian, who along with brother, Mark, has been co-owner since 1993, says "nothing beats the human eye!"); and kept both the retail locations (one on Benton Road in Bossier City and the newest one at 480 E. Bert Kouns in booming southwest Shreveport) large enough to have everything you need in paint and wall covering. They even manufacture a powder that is used in the synthetic marble for sinks and countertops.
While it's true that contractors comprise 80 percent of their business (the pros know where to go!), the homeowner DIY guy or gal gets the same personal attention as the person who's picking up 500 gallons of Caddo Paint Company's Sure Tone paint, which, by the way, was developed by Fred to stand up to our unique Louisiana heat, humidity, and screwball weather conditions. The only thing that's really changed about Sure Tone paint has been the addition of the Caddo Paint Company logo and a new graphics design for the label.
So, whether you're a weekend warrior or a professional contractor, how much has that mythical lowest price saved you if you have to put on an extra coat? What's it worth to know that all the employees you deal with have had more than ten years’ experience in the paint business?
What if you make a metal sculpture for your garden that you don't want to "paint," but you don't want it to rust either? You do what I did: I went to the experts at Caddo Paint Company. The man at the counter walked around, greeted a customer--"Be right with you, Carl!"--and showed me several choices of preservative coatings. The one I chose, on his advice, has kept my "I Heart Flowers" sculpture looking the same as it did when I finished it nearly four years ago. Oh, it was just a small bottle, so I carried it out myself--that time.
By Chuck Lambert