As Metro Leader marks its first anniversary, the overwhelming success of the publication in this past year is proof that print is not dead — it is just in need of some reinvention. This is the basis on which Metro Leader was founded: a unique business model of a direct-mail community paper that is split into different “zones” – Central Shreveport, East Shreveport, DeSoto, Southwest Caddo and Bossier. This blend of targeted advertising and articles is unlike anything else in Shreveport-Bossier.
And our readers love it.
The response has been tremendously positive for everyone involved with putting this publication together every month – writers, graphic artists, sales staff, accounting and editors. When a business venture comes together as well as Metro Leader has, it’s easy to find people who are passionate about doing their job, and it’s a pleasure to create something in which everyone can be proud.
Founder and publisher Mike Riordan has a greater vision for Metro Leader than just our twin cities. Already, Metro Leader is published in Lubbock and Corpus Christi, Texas, with plans to roll out in Monroe, Natchitoches, and East Texas next month. And that’s only the beginning; Metro Leader will continue to find its place in new markets, new cities, and new communities in the coming years.
Of course, any business model that will ensure a print publication is successful must also include an online presence as well. Our website, www.sbmetroleader.com, is an integral feature of the equation. Digital Content Director Scott Anderson has created a site that keeps our content fresh and updated, and engages the community with reader response questions. His constant maintenance of the relationship between print and digital media is another component that helps make Metro Leader thrive.
As you’ve seen in previous issues, the visual impact of Metro Leader is as noteworthy as the articles we publish. Production Coordinator Tanya Andrews and Art Director Katye Albert, along with their highly accomplished team, work to make each issue come alive with color, graphics, art work and artistic embellishments. The pairing of great content with great visuals create a winning formula that serves our advertisers and readers alike.
We are continuing to find our “voice,” our identity among the other publications available. And while we are still evolving and finding our niche, it’s gratifying to know we have so much support from the community.
Metro Leader is a community effort, which means we are always looking for people to become involved. Whether you are seeking to advertise with a publication that currently has a distribution of 148,000 in the three surrounding parishes, or looking to write for a publication that celebrates and informs readers of our great city, or just have an idea for a story you’d love to see in our paper – we want to hear from you. Please drop us a line at firstname.lastname@example.org or call us at 318.751.0011.
Although this editorial does offer a pat on the back for all of the people involved in making this venture a huge success, more importantly, it’s offering a promise to you, our reader: a promise to continue providing great local features, community news and events, wellness articles, business information, and uplifting messages of faith.
Metro Leader is marking its first milestone, but certainly not its last.
By Kelly Flowers